Your independent Optimisation Coach for materials, design, processes, production, packaging, equipment, waste and recycling.
You may know that something needs to improve.
A product may be difficult to manufacture. A material may not perform as expected. Packaging may be too complex or costly. Waste may be increasing. A production process may be unstable. Or you may simply see an opportunity to do things better.
You don’t need to know the solution before you contact your Optimisation Coach.
PU Consulting helps you understand the challenge, identify opportunities and determine the right way forward.
What Can Your Optimisation Coach Help With?
Our Optimisation Coach can support challenges across the complete value chain, including:
- Materials – material selection, performance, formulation and optimisation

- Product & Design – design decisions, functionality, manufacturability and material efficiency
- Processes – process optimisation, troubleshooting and performance improvement
- Production – stability, quality, efficiency, scrap and production performance
- Packaging – material choices, design, functionality, efficiency and sustainability
- Equipment – equipment selection, performance, limitations and optimisation
- Waste & Recycling – waste reduction, recycling opportunities and resource efficiency
- Sustainability – practical improvements that reduce material, energy and waste
The right solution is often not found by looking at one element in isolation.
We look at how the different elements work together.
From Challenge to Opportunity
Optimisation starts with understanding the complete picture.
We consider the relationship between:
Materials → Design → Process → Equipment → Production → Packaging → Waste & Recycling
Depending on your challenge, the right way forward may involve:
- Changing a material
- Improving a product or packaging design
- Adjusting a process
- Optimising production parameters
- Changing or upgrading equipment
- Reducing material waste
- Improving recyclability
- Finding a better use for waste materials
- Testing alternative solutions
- Combining several improvements
Our objective is not to recommend a solution simply because it is familiar.
We look for the solution that makes the most sense for your situation.
How Optimisation Coaching Works
1. Start With Your Challenge
Tell us what you are experiencing or what you want to improve.
You do not need a complete technical analysis or a predefined solution.
We start with your objectives, challenges and opportunities.
2. Understand the Bigger Picture
We look beyond the immediate symptom.
Materials, design, processes, equipment, production, packaging and end-of-life considerations can all influence each other.
Understanding these connections is often the key to finding a better solution.
3. Identify the Root Cause or Opportunity
We analyse the relevant factors and challenge assumptions where necessary.
The goal may be to solve a problem, reduce cost, improve performance, reduce waste or identify a new opportunity.
4. Define the Way Forward
We translate the findings into practical recommendations.
This may be a simple adjustment or a more detailed technical investigation, testing programme or engineering assessment.
5. Support Implementation
When required, PU Consulting can support testing, optimisation and implementation.
The aim is practical improvement — not simply a report.
Why Choose an Independent Optimisation Coach?
When facing a technical challenge, it is easy to look at one part of the system.
A material supplier may focus on the material. An equipment supplier may focus on the machine. A production team may focus on the process.
But the best solution may involve several factors.
PU Consulting provides an independent perspective across materials, design, processes, production, packaging, equipment, waste and recycling.
We do not start with a predetermined solution.
We start with your challenge.
When You Don’t Know Where to Start
Perhaps you know that something could be better, but you don’t know where to begin.
Maybe you have a production problem.
Maybe you are considering a new material.
Maybe your product or packaging needs to be redesigned.
Maybe you want to reduce waste or improve recyclability.
Or perhaps you are looking for a completely new approach.
That’s exactly where an Optimisation Coach can help.
You don’t need to have the answer before you contact us.
Start with Coach
Have a challenge, problem or opportunity you would like to explore?
Start with Coach.
Let’s understand the challenge and work towards the right solution.
Contact PU Consulting

Mr. Ulf Perell
VD/CEO
What we offer: Distribution – Consulting – New Development
+46 (0) 722 344 202
ulf.perell@puconsulting.se
www.puconsulting.se
From Molecules to Market Leadership™

